Social Media Marketing Guide for Beginners

Social Media Marketing is the process of gaining attention and website traffic through the social media marketing sites. During this process, usually creative content to attain the masses through publicity coming from a third-party trusted source must be created in order for people to share the content of their interest with others and create a vicious chain that could make business cover and exceed the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming INTERNET. If you already have those ideas defined in your thoughts, then congratulations! That may be probably the hardest part of entering into the social media challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put the feet on the SOCIAL MEDIA MARKETING Guru status.

The Social Media world is wide and much more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to attain and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only individuals that video games is part of their interests. If you target male audience with ads of high heels on sale, maybe a number of them would go and buy a pair or 2 for their wives, but some or 2 is not the kind of impact you need to have. Therefore, you focus on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”

First, we have to know the basic social media marketing sites

Facebook
Holding a lot more than 900 million users, if you’re already a Facebook user this might not be really not used to you, but there are plenty of features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you would like to provide or the product you are trying to sell. This way, you can build a data base of people that may share your posts to their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a way that you should take advantage of. People get on Facebook, in virtually any situation, while commuting, in the park, in the home, at school, at the job. Then you’re there, promoting your organization for this to be displayed in the news feeds, and you will be there, constantly doing the mind trick game to the stage that people will see something attractive and worth checking in accordance with their interests. Premium Vacation Packages like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!

Blogs
Blogs are an easy way for folks to communicate in a semi-professional way when it comes to quality of content. Quality content is always the key to a good writing and therefore, an excellent blogging. There are plenty of blogger CMS (content management service) where one can get yours up and running for free in under 5 minutes, some of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of many tricks here’s knowing your audience, your market, who you’re targeting and what you want to accomplish with that. Now it has to do with some SEO or SEO knowledge, which is in other words, using the right keywords to rank as high as you possibly can in search engines i.e. Google, Bing. It has to be linked to your posts and at the same time, you have to make sure you use a keyword search tool to check the competition and number of search this given keyword has. The cheapest the competition and highest amount of searches it gets in a month, the more convenient for you. If you were to market your website holding a service of technical support chat, you’ll need to make the keywords very specific so people that are seeking your service would find you first. It is, for example technical support for Windows, then you’ll have to include specific words, as going a little more straight to the point. Because the competition will be really high and Windows tech support team is a wide content, you would focus and go further the precise services your product offers, therefore, adding additional keywords to go right to the point will be the most successful way to take action and you would rank higher in a search engine and folks would find your product easily. From “TECH SUPPORT TEAM Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can observe how we are narrowing the idea of the service you offer making it more specific, detailed and competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you’re not linked to won’t steal your chances found for people which are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept it is possible to proceed and create content on a blog that would be easy to find on search engines by including the right tags.

Then we have the Social Media integration again in the blog space. There are various options to share this content of one’s blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You should look for the options make it possible for them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging visitors to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to attain a wider audience.